Leonetto Cappiello

(1875 – 1942) Leonetto Cappiello started his career working as a caricaturist. After 1900 he devoted himself to painting and advertising poster design. Soon he became the most acclaimed European artist of that period. He became an innovator of advertising poster techniques, often painting the figures on a monochrome background, achieving an impressive aesthetic effect in combination with vividly colored graphics. As a painter, he decorated many halls of the Galéries Lafayette in Paris and in 1922, he took part in the Biennale of Venice and in the Exposition des Arts Decoratives in Paris in 1939.